Wednesday, August 19, 2020

Publishing Types - Writing Wednesday

 



Writing Wednesday


Writers today have a far better shot at being published than writes of even ten years ago. Anyone can actually have their work published whenever they want through Amazon. Make an Amazon author account follow their instructions, and you will be published. That does not guarantee success, but it makes you a published author.

Self-publishing has changed the landscape of writing. It allows anyone to have their work available to the mass market. However, that does not mean it is worthy of actually being available. I know a person who wrote poems. This person through they were ready to be published, so their spouse went ahead and made sure they spent the money to get published.

At the time, I was not even considering becoming a writer, so I did not pay much attention to the process they undertook. From what I remember, it sounds like it was a vanity press that published the work for them. Jump to the end, the book was not good. There were numerous grammatical errors and just overall poor quality, it failed.

In the past, an author had to have a manuscript that was polished and ready to send to a publisher in hopes it would make the cut. If the publisher thought it was worthy, they would invest the time into editing, cover design, and marketing. That all cost substantial money and is why so few books were picked up to be published by the big publishing houses. Many famous authors were rejected by numerous publishers before they were finally picked up. 

Can you imagine a world without Gone With the Wind? Or without Stephen King? Or no Harry Potter? All of those authors were rejected numerous times before they were finally picked up for publishing. If those same authors were to publish today, they could do it themselves. Would their work be as well received today if they self-published? There is no way to know for sure, but they could be published.

Many of the books I have been reading recently have all been shelf published. Some are great, others should have stayed on the author's computer.

With all of that being said, there are two main publishing paths, self and traditional. In the Traditional path, the author takes their work and preps it to be sent out for review by publishers. Who, in turn, will review each submission and reject a majority of them. Those that are accepted will go through editing, revision, cover art design, formatting, and finally have a date set. At which time, both the author and publisher will begin to market the book. For this service, the author gives up a sizable chunk of the royalties for their book. In some cases, traditional publishers can even have sizable parts of the book rewritten to better fit the market they see for the book. The author will lose control of their work, but their work will be seen and sold.

Self-publishing, the author, is responsible for everything that happens to the book, editing, cover art, formatting, and marketing. Trust me, none of that is cheap either. Some authors will go for the cheap end of the entire process, and it shows. They might have a decent manuscript, but they go cheap on editing or cover art or formatting. It hurts their book. I have read a couple self-published titles recently and would have never found them had the author not posted in an authors group about their book. Their marketing was subpar.

Some self-published authors make a minimal effort on marketing for their book. This ends up only hurting them and their work. I know when I started to take serious look self-publishing, I was shocked at the amount of work that needs to be done by the author to make their book successful. Everything the author does to their book is essential, but Marketing will obviously make or break your book.

I know first hand being a totally unknown person in the writing world, just getting your name out there a task. Even when you are using Twitter and Instagram, there are so many people posting, it is hard to be seen at times. But, slowly, people are seeing.

An author who is picked up by a traditional publisher has a more manageable task ahead of them. The publisher will help out much with marketing, but the author is still expected to do some on their own as well. Nearly all publishers today want to know your Social media following when you submit your manuscript. This proves the author is known with the community, and there is a good shot at a built-in audience.

Both paths will get your book into the hands of the reader. Self Publishing requires a good deal of time and money on the author's part. Traditional frees up the author's money, but you lose freedom associated with your book. Neither is wrong, it all depends on the author. There are successful authors using both paths. You might start off self-publishing and then being accepted for a traditional publisher.  

As of now, I am planning to submit to publishers, but I am also working toward self-publishing. I know I have a massive pile of work to do, but if I want to make my book a success, it will be worth it. My plan is to be able to just be a writer. I have far too many ideas in my head to let then not see the light of day.

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